Category Archives: Self publishing

The Rumors of Larry’s Death Were Not Greatly Exaggerated (6)

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(Click on photo to enlarge)

Have you ever heard of Fred Smith?

When Smith attended Yale in the 1960s, he wrote a term paper, which invented an industry and dreamed of changing the impossible into the possible. His professor couldn’t visualize the revolutionary implications of Smith’s ideas and gave Smith’s term paper an average grade. The professor’s reasoning: the business was not feasible.

Smith’s impossible dream became a reality on April 17, 1973, when Federal Express began operations with 389 employees, 14 planes, and 186 packages in Memphis, Tennessee. The packages were flown to 25 cities and delivered the following day.

Today, we think little about dropping a package off at a Federal Express site or a competitive carrier and then expecting the package to be delivered the next day or soon after. Yet, the whole air/land express industry was just a dream fifty years ago and pooh-poohed by experts at the time.

Let’s say that I sat next to Fred Smith in his business class at Yale and also had to write a term paper on a proposed business, just like Smith did. For my business model, being the believer that I am today, I would have written:

1. My publishing company will have no partners, except for family.

2. It will never ask for money.

3. With the exception of book stores and eBook publishers, my publishing company will not set prices for its books.

4. My publishing company will operate under the U.S. and state business laws as a business and not as a 501(c)(3) nonprofit, tax exempt organization.

5. The millions of dollars generated by my publishing company will help feed and care for the poor and needy of the world.

What do you think the professor would have said to me after reading my paper?

The professor probably would have called me into his office, closed the door, and stared at me for a few minutes in total quiet. Maybe he would have shaken his head and blown out a deep breath before saying, “Son, you remind me of the two guys who came up with the brilliant idea of buying watermelons in San Diego for $1 each and then hauling them to LA and selling them for 50¢ each. It wasn’t long before the two men learned they were losing lots of money. One of the guys came up with an idea and said, ‘We need a bigger truck so we can be like K-Mart and make up our losses with volume sales.'”

I can guess what my grade would have been on the paper. Can you?

(Continued in Part 7)

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The Rumors of Larry’s Death Were Not Greatly Exaggerated (Part 5)

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Basilea Schlink (1904 – 2001) was born in Darmstadt, Germany. After World War II, Schlink felt the need to repent for Germany’s cruel deeds. She then became a Lutheran nun and along with Erika Madauss founded The Evangelical Sisterhood of Mary in 1947. Schlink wrote over fifty-five books, but my favorite is Realities of Faith:

In 1949, a year after the currency reform, the first products of the publishing house and our works of art were ready to be placed on the market. The question arose, should we actually sell our products?…

Within me a concept took shape, clear and sharply defined – a mental picture painted by the Sermon on the Mount, that for those who seek first the kingdom of God “all these things shall be yours as well” (Matthew 6:33). A word began to sound clearly in my heart – “Father.” He will provide, He will prove Himself a Father to His children. But that meant that we, as His children, must provide the opportunity for Him to do so…

How could all this take place? It became more and more clear to me. We must let loose our security and protection; we must surrender ourselves to utter dependence upon our Heavenly Father. This would give Him the opportunity to care for us and show His miracles. It meant the surrender of all security and steady income. We would depend on Him for everything. By faith and prayer we would stand upon His word, “give, and it will be given to you; good measure, pressed down, shaken together, running over.” (Luke 6:38)

…We set no fee on our services. Our literary works, our arts and crafts carried no price tag. This meant that now we would be totally dependent upon the Father in heaven…

We began from that point to walk in this pathway. It made our Sisterhood truly a fellowship of prayer. Every day we started out with nothing. From a human viewpoint we stood before mountains of worries which had to be prayed away. So we had endless opportunities to present God with the many promises of Scripture – bringing them like an “IOU,” asking Him to redeem them. (Realities of Faith by M. Basilea Schlink, Bethany House, excerpts from pages 33 – 35)

That’s right! Schlink and her sisters did not put prices on her books. Did this cause them any problems?

Schlink tells the story about how the sisterhood had spent all of their money on printing books and pamphlets for a booth at an outdoor fair. A young man walked up with a black suitcase and learned that their publications were free. He dumped every book and pamphlet into his suitcase and walked away. Schlink wrote: “Wouldn’t this way of doing things bankrupt us?”

Yet, God always provided for them.

Okay, how can a businessman, like me, possibly hope to survive in the cutthroat publishing industry?

(Continued in Part 6)

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The Rumors of Larry’s Death Were Not Greatly Exaggerated (Part 3)

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One of these days, I may write a nonfiction book entitled: God Wouldn’t Do That, Would He? I will fill the pages with these words: “Yes, He would!”

One of the biggest Christian myths is the belief that if God tells us to do something, we should always be able to accomplish it. If we fail to accomplish whatever God told us to do, then it is totally our fault for the failure. After all, why would God ask us to do it in the first place if He knew we couldn’t do it?

Numerous scriptures can be used to back up this erroneous mindset, but if you view the Mosaic Law in total, which God commanded Israel to keep, you will soon realize an important fact. God knew Israel would fail to keep the Law. There is no possible way any man or nation could ever keep the 613 Mosaic Laws. So, why did God command Israel to keep the Law, knowing they could never do it?

Now we know whatever the Law says, it speaks to those who are under the Law, so that every mouth may be closed and all the world may become accountable to God; because by the works of the Law no flesh will be justified in His sight; for through the Law comes the knowledge of sin (Romans 3:19-20).

Paul makes the case in the book of Romans that the Law was given to reveal our sin and strip away every excuse we could ever have about making ourselves acceptable to God, apart from Jesus, our Savior and Redeemer. The Law points us to Christ.

Thus, when God asks us to do something, knowing we will fail in our attempts to do it, He has a purpose in it. It often strips us of our fleshly ways and excuses so we are more dependent on Him.

 

I became a licensed California real estate agent working for Tarbell Realtors in 2003. My total number of sales while working for the firm was one home and that was to Carol and me, a new two-story in Rancho Cucamonga.

But something else happened in my year with Tarbell because I felt the Lord wanted me to start a newspaper for real estate agents. It was to be a humor/satire periodical. I checked about mailing lists, computer software, printing companies, mailing costs, credit card machines, billing statements, and countless other things.

Carol and I prayed about the whole plan, its costs, and felt we should do it. I believed the periodical would be part of the fulfillment to what the Lord had whispered to my heart as a young believer: “You will own a publishing company.”

I ran a test mailing of 1,000 copies. The test showed a few problems, which needed to be addressed. It also caused Tarbell Realtors to ask for my resignation, which I agreed to do.

After the test, I sent out 8,000 copies to agents at various real estate and mortgage firms, hoping for a ten to fifteen percent return. If the mailing proved successful, the following mailing would have been to 30,000 agents. My goal was to have 30,000 paid subscribers in the publication’s first year.

Carol and I flew to Santa Fe, New Mexico, the day after the large mass mailing. She had sold over a million dollars of furniture in 2003, which placed her in the top one percent of all sales people in the nation, earning her a week’s paid vacation at Thomasville’s Top Sales Writers Conference. Thomasville wined and dined her for the whole week while I sat in the audience and applauded her accomplishments.

Although I enjoyed Carol’s success, I could not wait to return to Rancho Cucamonga and count all the subscriptions from my mailing. I rushed to the post office soon after we landed in California. I expected to see 800 to 1200 orders inside the box, but it was empty. None. Zero. Zilch for 8,000. It was statistically impossible to be that unsuccessful. The only way it could have happened was for God to slam the door in my face.

I felt crushed and humiliated by my failure. I wept and asked the Lord why He did that to me. A little while later the Lord spoke to my heart: “Now I can use you.”

I eventually found comfort in the following:

“Pioneers [prophetic people] therefore have to dwell in the constant reality that they may be mistaken. Being men and women who learn more from their mistakes than from their successes, pioneers have the privileged opportunity of providing both personal wisdom and compassion when others make errors. They must keep a careful balance: maintaining a deep hunger to follow God’s instructions exactly, while at the same time, having the courage to live with the mistakes they’ve created out of their imperfect hearing and circumstances. If you are afraid to take chances and fail, you will never make it as a pioneer.” (Pioneering by Dennis Peacocke, The Morning Star Journal, ©1991, Vol. 1, No. 4, page 21)

The above is an excerpt from my memoir, The Hunt for Larry Who, an Amazon eBook.

(Continued in Part 4)

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The Rumors of Larry’s Death Were Not Greatly Exaggerated (Part 2)

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(Click on photo to enlarge)

 

“Larry, you will write and own a large publishing company,” the Holy Spirit spoke to my heart in the fall of 1985.

I was ecstatic when I heard these words and made a decision which has guided my life for nearly thirty years. I decided to never accept a job that would hinder my dreams of writing and being a publisher. For the most part, this meant being a car salesman, laborer, house painter, and minimum wage employee.

Looking back, none of my fifty or so jobs since 1985 have offered me much of a chance to be promoted, which was fine with me. Promotions would have been obstacles for my goals because they would have required a greater commitment than I wanted to give.

Let’s be honest, okay?

When the Holy Spirit spoke to my heart and I made my career decisions, I did not realize it would take twenty-nine years to publish my first book. Twenty-nine years! It just seems so unbelievable that the dream is still so strong in me, even though my youth has long since disappeared.

I can still remember when Bonnie Chavda prophesied to Jim Goll and me at a 1999 meeting in Charlotte, North Carolina. She first pointed at Goll and said, “Your writing career will take off. You will write many books because God has anointed you for now.”

She then turned to me. “God is holding your writing career back. You will be successful, but at a much later time.”

Jim Goll has written over twenty-five books and is a big time prophetic author. Most of his books have been published since that night.

I have just published my first book and have a few eBooks on Amazon right now. That’s the extent of my accomplishments since Bonnie prophesied to me.

If you have any thoughts that God is unfair when he raises up one person compared to another, then you need a greater understanding of God. He is the Boss. He knows what it will take to ready a person for His plans and is not willing to lower His standards in the least.

As far as finances and time goes, God uses these as tools to mold His people.

One experience still brings tears to my eyes.

(Continued in Part 3)

Click on to see MyGFA site.

Click on to see MyGFA site.

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The Day LA Died

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I am pleased to announce the release of my new novel: The Day LA Died. The following is the description on Amazon.

“LA died today. Our nation’s worst fears since the destruction of the twin towers on September 11, 2001, have become a reality. At 3:33 p.m., Pacific Coast Time, a large nuclear bomb was detonated over Los Angles.” (Blake Parker, WNN TV News Anchor)

Thirty-three years earlier, Luke Stoner made a vow, but does he still have to honor his promise now that the nuclear bomb has exploded in nearby LA? And what about his wife, Cat, and their teenage son, are they forced to buy into the same deal? Thousands of lives hang on Luke’s decisions and his vow.

Others ambushed by the tragic news coming out of LA include a newly elected President, a bitter ex-Navy SEAL, and a popular TV news anchor. All know the clock is ticking down for tens of thousands of people.

 “Oh God, where are You? Can’t You help us? (Boomer Smith, ex-Navy SEAL)

Any hopes for miracles? Not much. Even God may be too late for Southern California.

Powerful. Frightening. And yet, inspiring.

“The Day LA Died” is a fast paced novel sure to keep readers’ fingers turning pages until its surprise ending. This is the first in the Luke and Cat Stoner series of novels.

You can read the first three chapters by clicking here and then clicking on Look Inside.

304 pages        Author: Larry Nevenhoven        Publisher: LarryWho

Kindle eBook: $6.99

Paperback: $13.99

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The Rumors of Larry’s Death Were Not Greatly Exaggerated (Part 1)

 

 

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(Click on photo to enlarge)

“Well, what are your plans for your life?” asked Carol, my fiancee of just a few hours.

“I am going to start a large publishing company which will generate millions of dollars to help feed and care for the poor of the world,” I said without hesitation.

Carol giggled. “Sounds great, honey.”

This actual conversation took place sometime during the week of March 10, 1996. Carol and I had first met each other on the previous Friday, had our first date on the following night, and became engaged on that Sunday morning. We eventually communicated our dreams, our hopes, our middle names, and so forth on the fly as we planned for our wedding on April 5, 1996.

Now, let’s fast forward to the various times when we had no money to pay our car payments, our rent or house payments, our creditors, buy groceries, and whatever else over the last eighteen years. The conversations between Carol and me in the midst of our Dunkirk crises  generally followed along these lines:

“Larry, what are we going to do? We don’t have enough money to buy a cup of coffee, let alone make the house or car payment,” said Carol.

“I really don’t know,” I replied.

“Well, what do you know?”

“I know the Lord has called me to start a large publishing company which will generate millions of dollars to help feed and care for the poor of the world. So, that means the Lord has a way for us to survive this predicament.”

“O Lord, I’m married to a man who has no clue about the real world and has his head stuck in the sand!”

Yet, the Lord has always brought us through our valleys. It hasn’t always been textbook pretty, but we have survived.

The publishing company, LarryWho, is now alive and on the ground. Its first book, The Day LA Died, is off the printing presses and awaiting release right now. Everything seems to be coming up roses, right?

Maybe.

You see, this series came about because I decided to evaluate my publishing and book marketing qualifications at 3:15 this morning. And guess what? I am clueless. I laid in bed for forty-five minutes before deciding to get up and face my inadequacies.

I walked downstairs, fed the cats a few treats, and sat down, expecting to seek the Lord in my normal manner. But I couldn’t concentrate. So, I walked through the house praising the Lord.

As I praised Him, a revelation dawned on me:

When the Lord created the universe, how much input and advice did He need from me? How about when He set the sun, moon, and stars in place? Or the mountains and seas? Or man and the duckbill platypus? He accomplished it all without my help. Thus, why am I concerned about my lack of publishing and marketing qualifications? The Lord, my CEO, my Sales Manager, knows how to do it all. I need to trust Him to open doors and reveal each step of the journey.

So, this series will be about a blind pilgrim – me – fulfilling a dream of starting a large publishing company. Who knows? Maybe my journey will encourage you to do the same.

(Continued in Part 2)

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